(Or sometimes a lettermark with a wordmark.) In this common type of logo, the wordmark can be above, below, next to, or inside of the symbol. The symbol can now be used on its own, separated from the company name.Ĭombination marks pair a symbol with a wordmark. Over time, through repeated exposure, the symbol itself became associated with the brand. Most easily-recognized pictorial logos started out in a “lockup” with a wordmark company name. Generally, if the brand name makes up the majority of a logo design, it is considered a wordmark. While these logos do not have a main pictorial mark, they may contain ornamental lines, a frame or smaller illustrative elements. Pictorial marks are the opposite of wordmarks. What is a wordmark logo A wordmark logo is a text-only design that features the brand name with customized typography. Many fashion designers use handwriting wordmarks. They’re often stylized signatures representing brands that revolve around their founder. Handwriting-inspired logos feel personal. These casual scripts are less polished and more irregular. Scripts can look elegant and refined (think wedding invitations) or retro (think old-school baseball logos).Ī subset of script lettering is handwriting. Script wordmarks echo cursive writing or calligraphy. Logos without serifs look modern and clean. Logos made from serif lettering (where the strokes of the letters have small lines or wedges at the ends) look formal and traditional. Wordmarks can be classified according to style. Don’t be tempted to think “somebody just typed out that name in a font.” Good wordmarks are carefully crafted to have a visual rhythm throughout the word, balancing white space, line weights, and the way the letters interact with each other. The brand’s name is represented by typography, without including a symbol or picture. Wordmarks are logos made of… wait for it… words. Whether you call them monograms, initials, or acronyms, they’re in the same category. Lettermarks are just what they sound like: logos that are made of letters. Here’s a roundup of four different types of logos: lettermarks, wordmarks, pictorial marks, and combination marks. So in this post we have handpicked creative 40 lettermark & wordmark logo designs that come from designers with substance & beautiful creative minds. Examples of logos can be useful for clients during a brand identity project. Google’s logo is a great example of this.